Inkwell

Turn client expertise into content writers can use.

Inkwell helps content agencies set the direction, send a private AI interview, and give writers the context to create stronger articles.

Build a client articleSee the client flow
No credit card required.
Inkwell agency article setup screen for creating a client article

A better client interview. A better article.

Give every article the editorial direction and client expertise it needs before your writers begin.

  1. Set the foundationCreate the article around the client, audience, and goal.
  2. Set directionGive the interview an editorial angle and a clear outcome.
  3. Send the linkInvite the client or expert to a focused AI conversation.
  4. Review the materialApprove the details your team can use before drafting.
  5. Hand off to writersTurn approved expertise into a writer-ready brief and draft.
Inkwell editorial direction form for setting an article's angle, key message, and voice

Editorial setup

Set the angle before the interview starts

Capture the point of view, key message, audience, tone, and outcome your client needs before the AI asks a single question.

Every client conversation starts from an editor’s direction—not a blank form.

Inkwell options for collecting client, writer, or existing-note expertise

Client expertise

Let clients share what they know—on their own time

Choose a client interview, a writer interview, or your existing notes. Inkwell adapts the source-collection path to the article at hand.

The AI keeps the conversation focused, so your team gets substance without scheduling another discovery call.

Inkwell private interview link form for inviting a client contributor

Private client link

Send a private interview link, not another form

Invite one client or subject-matter expert with a simple, private link. They answer a short AI-led interview while you see progress without chasing them.

Their responses stay connected to the article, ready for a thoughtful editorial review.

  • One private link
  • AI-led questions
  • Progress, not chasing
Inkwell article workspace showing client and writer interview material

Writer-ready handoff

Give writers a source of truth—not a messy transcript

Keep client answers, writer perspective, and article direction together in one workspace before the brief, outline, and draft begin.

Writers arrive with the details that make a good article credible, specific, and on-brand.

  • Client context
  • Writer expertise
  • Approved source material

Give every writer a stronger place to start.

Build your first client articleNo credit card required.